Activating KL's Largest Rooftop Park
TRX City Park
Brand‑messaging guidelines were crafted to articulate the park’s core values and align them with supporting initiatives.
Stakeholder consultations informed an activation strategy that weaves together arts, wellbeing and sustainability across the park’s distinct zones. The strategy details collaborative models, viable funding pathways and a curated roster of potential partners to boost project feasibility and community impact.
In partnership with 3nity Design and Ignition Lab, creative educational signage was designed and installed to convey the park’s values and design concept to adults and children through an accessible, interactive experience. The park is now celebrated as a beloved urban green space and contributes to The Exchange TRX’s strong 95 % occupancy across more than 400 retail outlets.